Running several accounts from one device, platform or app is a common practice. It helps individuals and business people promote their brands and finally take up a niche in the market quickly. Mostly, this tactics is used by those who own several online stores or actively use social media (Facebook, Twitter, Instagram, etc.), email, messengers, as promotion tools (SMM). It is not uncommon for these users to diversify their businesses and create a separate account for each business segment and/or team. Also, the more accounts you have, the less time it takes for you to embrace a large audience and go worldwide.