Ad Verification with Residential Proxies
The need for ad verification is just one of the reasons why proxies’ (residential, datacenter, etc.) popularity is skyrocketing. No business or individual wants to end up with money wasted because their ads fail to reach the target audience due to improper placement or criminal activities. With competition getting tougher every day, the demand for effective and reliable advertisement increases, and advertisers expect bigger returns on their investments. A residential proxy appears to be a decent tool that helps pinpoint and disrupt any barriers between you and your audience.
What is Ad Verification?
Ad verification is a set of activities, which advertisers undertake to ensure that their ads are displayed in such a way as to attract more audience and as agreed with the publisher. More specifically, advertisers ensure that an ad’s elements and parameters meet those specified in ad campaign settings. To do so, they incorporate verification tags and beacons in the ad markup, which help them check the publisher’s content and its relevance for the ad.
The final goal is ensuring that the ad has gotten through to the audience and made them want to buy goods and services being advertised. Also, advertisers want to be sure that their ads are placed on respective pages and in an appropriate context, which will not avert potential customers.
Largely, ad verification implies protecting ads against different types of fraud, which include fake impressions and clicks. Residential proxy servers help to check how ads are displayed in different geographic locations (localized ad verification) and prevent fraud (vendor verification).
What is Ad Fraud?
Hackers use different dishonest tactics to boost their traffic statistics. They are very skilled and come up with new sophisticated methods every day to simulate traffic, falsify clicks and impressions. This causes a lot of financial trouble for advertisers, because ad scams thus steal their conversions, pay per click, and rob you of return on investment (ROI). They run fake websites, which look very similar to original ones and thus secretly redirect traffic to them. On top of that, they automate the process by using multiple accounts, ad click bots and scripts. It has been calculated that advertisers lose $1 out of every $3 due to these fraudulent activities.
Why Ad Verification is a Must
Loss of екфаашс due to hacker attacks can rob you of a good share of ROI and reduce part of your effort to ashes. If you fail to verify your ad campaign, you may lose it all before you understand what is happening. For this reason, ad verification with a trustworthy residential proxy network (for example, AstroProxy), is an absolute must.
Proper ad verification can help you ensure contextual brand safety. It is not uncommon for fraudsters to place ads on inappropriate resources abounding in adult and/or violent content, which can seriously impair your name. Second, you should be very careful if you are advertising alcohol, tobacco, medicines, and other products, because their distribution and sales are regulated differently in different countries. In this case, you should choose a proper verification strategy, which will help you ensure that you are not violating any laws.
If you are advertising your brand in a country, where geo-restrictions by IP are a common practice, you need a tool, which can help you fly in under the radar. AstroProxy will connect you to a residential proxy server located in this country and disguise you as one of its regular citizens. Now you can visit local publishers via this home owner’s device and notice signs of fraud without being spotted.
Why Residential Proxies instead of Datacenter Proxies?
Fraudulent sites do not want to surrender their positions and always try to outwit and block those who counter their criminal work. Datacenter proxies are popular because they are cheap. They have pools of IP addresses belonging to advertisers who want to protect their campaigns. Besides, they are all savvies and know how to avoid exposure. If you try to track a fraudster site via a datacenter IP, you will appear on their radar after a little while and get blocked immediately.
If you have signed up with AstroProxy, now you have a pool of thousands of residential proxies. A residential proxy is nothing less than a regular home owner’s device (PC, laptop, tablet, smartphone) with an IP address, to which the network will connect you. From now on, whatever website you visit, it will see the user’s IP address, not yours. Because it is a regular user’s IP, they will have few reasons to suspect you, because you will be indistinguishable from any other residential IP owner. Given the huge size of the pool and an opportunity to change an IP address at a brief time interval (backconnect residential proxies), fraudsters have zero chance to catch up with you.
What deters many advertisers from using residential proxies is their somewhat high price compared to datacenter proxies. However, given the more than 30% ROI loss inflicted by ad fraud, a tariff of $0.1 per IP and $5 per gigabyte appears to be quite a trade-off. In this context, joining AstroProxy has to be your most favorable investment and the most cost-effective way to keep ad fraudsters away from your business.
Extend Your Target Audience with AstroProxy
Given the above information, AstroProxy is a great option for you if you are going to promote your brand in Russia, Ukraine, Belarus, Kazakhstan, Germany and France. Just find your target audience in any of these countries, connect to residential IPs located in these and monitor your ad campaign safely and effectively. No fraudulent website or hacker group will be aware that you are tracking your campaign. Once you are connected to a residential IP, you can see whether or not your ads and affiliate links are placed properly and take appropriate steps if something goes wrong. AstroProxy offers high quality services at affordable prices.