Beyond traditional search: Proxies for SEO and GEO

06 March 2025

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Generative AI serves for data collection, content creation, data-driven forecasting, virtual assistance, search engine optimization, and more. Adjusting online content for ML-driven SERP algorithms is no longer optional, as AI in the search market is expected to exceed $10 billion by 2026.


Understanding why and how to use GEO proxies — from Astro or other ethical data gathering infrastructure — is among must-take steps. The answers to other actions and frequently asked questions about SEO and GEO are given below.

What is SEO and how does it work?

SEO (Search Engine Optimization) is a set of actions focused on making websites more visible in search engines with current analysis via geo proxy pools and other techniques.

The following methods serve for taking higher ranks in search engine results pages (SERP):

  • Keywords: to research and integrate sources of traffic.
  • Backlinks: authoritative links enhance promoted site credibility.
  • Residential and mobile proxies: buying them lets users of Ahrefs, SEMrush, Google Search Console, etc. gather located information.
  • On-page optimization: refining meta tags, HTML titles, subheadings, internal links, etc.
  • Technical audits: to ensure speed, mobile responsiveness, and indexing.

What is Generative Engine Optimization (GEO) compared to SEO?

GEO (Generative Engine Optimization) is a mechanism that adjusts content for AI-based searching platforms, in contrast to traditional SEO:

Aspect SEO GEO
Focus on Search engines (Google, Bing, Baidu) AI engines (ChatGPT, DeepSeek, Grok, Perplexity AI)
Goal SERP ranking in top positions Inclusion into AI responses
Tactics Keywords, links Structured information, clarity of terms
Metrics Clicks, impressions, conversions Number of citations, answer relevance, impressions

So for GEO, the content must meet the demands of machine learning algorithms. Enterprises buy proxies for geo surfing to create region-specific data streams.

Is GEO replacing SEO?

GEO is not replacing SEO yet. These two methodologies are complementary to each other:

  1. SEO enhances discover-ability of target web platforms through keyword optimization, backlink building, and technical improvements.
  2. GEO focuses on content quality, its structure, and relevance to AI-generated responses.

For marketing approaches directed at GEO, proxy means lowering chances of freezing accounts, targeting particular audiences, relevant results of competitor analysis.

How do proxies enhance keyword research in SEO?

Use of SEO and GEO proxy pools provides:

  • Access to specific SERPs located in various geographic locations. It lets businesses evaluate the effectiveness of regional keywords.
  • Bypassing personalization for unbiased search results.
  • Automated online intelligence. Buy residential and mobile proxies and connect them to SEO tools. Then run simultaneous queries in different countries without triggering anti-automation defense of search engines.

What role do proxies play in GEO optimization?

  1. Context testing. Run 4G/5G/LTE proxy for GEO to simulate real-user behavior and validate AI-generated content responses.
  2. Geo-switching. IPs combined in pools at city and ISP levels give access to region-specific outputs in Search Generative Experience (SGE), ChatGPT, Claude, and their analogs.
  3. Dynamic rotation for continuous testing of promotion strategies across different AI-enabled engines and locations.

Astro experts have created a guide to free GEO proxy testing. Pilot attempts are needed to evaluate performance before fine-tuning strategies of online promotion.

Why choose ethical proxies for SEO and GEO?

Ethical proxies are tools that:

  1. Provide legal compliance
  2. Deliver sustainable sessions without restrictions from target sites
  3. Protect your brand’s reputation
  4. Return actual results of SERP and ML-based outputs
  5. Operate under web pages’ terms of service.

For GEO, residential proxy pools and mobile IPs ensure greater compatibility than datacenter ones due to CGNAT technology and, therefore, higher trust levels.

Is Astro great for SEO and GEO?

Yes, buying Astro's mobile and residential proxies for SEO and GEO is a well-considered decision. We provide:

  1. Compliance with KYC/AML policies
  2. 99,9% uptime
  3. Choice of Pay As You Go and prepaid pricing plans, starting from $3.65 per GB.
  4. Advanced monitoring and IP checks with AI-enabled algorithms
  5. Access to over 2M dynamic IPs in 100+ countries
  6. Community-driven referral programs with lifelong 10%–15% revenue share.

Check our official blog or contact client support to learn more about how to use GEO. Proxy free trial is available after signing up.

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